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Best in class.png
Parent Awesome! Inc.
Operating Company Awesome Limited
Founders Andrea Madgwick
Christian Newman
Slogan MakeYouSmile®
Head Office Welwyn, UK
Mobile App Apple iOS
Social LinkedIn
76 Country Stores Africa (8)
Asia Pacific (15)
Europe (30)
Latin America (19)
Middle East (2)
US & Canada (2)

Awesome! is a direct-to-consumer e-commerce brand selling and delivering its own range of premium consumer products across 6 continents exclusively online through its chain of 76 country stores.

Founded in June 2015 and led by Andrea Madgwick and Christian Newman the company operates a fully automated end-to-end factory to front door direct to consumer service delivering to customers front doors directly from the factory.


Vision, mission & values. challenger brand

Our trademark #MakeYouSmile® opening products in factories around the world.

  • We market natively allowing customers our customers to language, currency.
  • We're transparent about what we're trying achieve to allow everyone to feel involved.
  • We're built using sweat equity giving us robust setup.
  • Our zero employee model ensures most what the customer pays goes into the product.
  • We're not afraid to let go of things that aren't working in order to improve.
  • Our can do attitude means we don't do boring, we just have fun and love the word Yes!
  • We're based in UK benefiting from worlds highest level of corporate governance.
  • Our office is located in the most convenient time zone for carry out cross border trade.
  • We acquire new customers through our chain of stores and nurture customers through our app.


Country Stores

Innovation giveing customers in many countries the ability to enjoy our products.

We currently operate stores in 76 countries providing customers to purchase our products in their native Language, Currency with the price they pay including delivery, Tax and duty charges.

Using a Factory to Front Door model allows us to build products which taste better.

  • Ironing out the inefficiencies delivers a better product.
  • Our single word brand gives the business simplicity carry throughout the business
  • Our brand is about product quality and customer experience over price and speed.
  • We operate a direct-to-consumer model to control brand experience.
  • We utilise services-on-demand where possible to automate and reduce cost.
  • We see the location agnostic so we source and sell in the optimum markets.
  • Our factory to front door model allows us to enter and retreat from markets quickly.
  • Our modular approach maximise agility to enter and retreat from markets quickly.

Africa (8)

Store Population Language Currency Link
Cm.png Cameroon 23,300,00 French (XAF) Francs
Ga.png Gabon 1,700,000 French (XAF) Francs
Ci.png Ivory Coast 22,700,000 French (XOF) Francs
Ma.png Morocco 34,300,000 Arabic (MAD) Dirham
Ng.png Nigeria 182,200,000 English (NGN) Naira
Za.png South Africa 54,900,000 English (ZAR) Rand
Tn.png Tunisia 11,100,000 Arabic (TND) Dinar
Zw.png Zimbabwe 15,600,000 English (ZWD) Dollar

Asia Pacific (15)

Store Population Language Currency Link
Am.png Armenia 3,000,100 Armenian (AMD) Dram
Bd.png Bangladesh 161,000,000 Bengali (XAF) Francs
Hk.png Hong Kong 7,300,000 Chinese (HKD) Dollar
In.png India 1,300,000,000 Hindi (INR) Rupee
Id.png Indonesia 257,000,000 Indonesian (IDR) Rupiah
My.png Malaysia 30,300,000 Malay (MYR) Ringgit
Np.png Nepal 28,500,000 Nepali (NPR) Rupee
Nz.png New Zealand 4,590,000 English (NZD) Dollar
Pk.png Pakistan 188,900,000 English (PKR) Rupee
Ph.png Philippines 100,700,000 Tagalog (PHP) Peso
Sg.png Singapore 5,530,000 Chinese (SGD) Dollar
Kr.png South Korea 50,600,000 Korean (KRW) Won
Lk.png Sri Lanka 20,900,000 Sinhala (LKR) Rupee
Uz.png Uzbekistan 31,300,000 Uzbek (UZS) Som
Vn.png Vietnam 91,700,000 Vietnamese (VND) Dong

Europe (30)

Store Population Language Currency Link
Al.png Albania 2,800,000 Albanian (ALL) Lek
At.png Austria 8,600,000 German (EUR) Euro
By.png Belarus 9,500,000 Belarusian (BYR) Ruble
Ba.png Bosnia 3,800,000 Bosnian (BAM) Marka
Hr.png Croatia 4,200,000 Croatian (HRK) Kuna
Cz.png Czechia 10,500,000 Czech (CZK) Koruna
Dk.png Denmark 5,600,000 Danish (DKK) Krone
Ee.png Estonia 1,300,000 Estonian (EUR) Euro
Ge.png Georgia 3,600,000 Georgian (GEL) Lari
De.png Germany 81,400,000 German (EUR) Euro
Gr.png Greece 10,800,000 Greek (EUR) Euro
Hu.png Hungary 9,800,000 Hungarian (HUF) Forint
Is.png Iceland 330,000 Icelandic (ISK) Króna
Itx25.png Italy 60,800,000 Italian (EUR) Euro
Lv.png Latvia 1,900,000 Latvian (EUR) Euro
Lt.png Lithuania 2,900,000 Lithuanian (LTL) Litas
Mk.png Macedonia 2,000,000 Macedonian (MKD) Denar
Nl.png Netherlands 16,900,000 Dutch (EUR) Euro
No.png Norway 5,100,000 Norwegian (NOK) Krone
Pl.png Poland 38,000,000 Polish (PLN) Zloty
Pt.png Portugal 10,300,000 Portuguese (EUR) Euro
Ro.png Romania 19,800,000 Romanian (RON) Leu
Ru.png Russia 144,100,000 Russian (RUB) Ruble
Rs.png Serbia 7,100,000 Serbian (RSD) Dinar
Si.png Slovenia 2,000,000 English (EUR) Euro
Es.png Spain 46,500,000 Spanish (EUR) Euro
Ch.png Switzerland 8,200,000 German (CHF) Franc
Tr.png Turkey 78,600,000 Turkish (TRY) Lira
Ua.png Ukraine 45,200,000 Ukrainian (UAH) Hryvnia
Uk25.jpg UK 65,100,000 English (GBP) Pounds

Latin America (19)

Store Population Language Currency Link
Ar.png Argentina 43,400,000 Spanish (ARS) Peso
Bo.png Bolivia 10,700,000 Spanish (BOB) Bolíviano
Br.png Brazil 207,800,000 Portuguese (BRL) Real
Cl.png Chile 17,900,000 Spanish (CLP) Peso
Co.png Colombia 48,200,000 Spanish (COP) Peso
Cr.png Costa Rica 4,800,000 Spanish (CRC) Colón
Do.png Dominican R 10,500,000 Spanish (DOP) Peso
Ec.png Ecuador 16,400,000 Spanish (USD) Dollars
Gt.png Guatemala 16,300,000 Spanish (GTQ) Quetzal
Hn.png Honduras 8,000,000 Spanish (HNL) Lempira
Jm.png Jamaica 2,700,000 English (JMD) Dollar
Mx.png Mexico 127,000,000 Spanish (MXN) Peso
Ni.png Nicaragua 6,000,000 Spanish (NIO) Córdoba
Pa.png Panama 3,900,000 Spanish (USD) Dollar
Py.png Paraguay 6,600,000 Spanish (PYG) Guarani
Pe.png Peru 31,300,000 Spanish (PEN) Sol
Pr.png Puerto Rico 3,400,000 Spanish (USD) Dollar
Uy.png Uruguay 3,300,000 Spanish (UYU) Peso
Ve.png Venezuela 31,100,000 Spanish (VEF) Bolívar

Middle East (2)

Store Population Language Currency Link
Eg.png Egypt 91,500,000 Arabic (EGP) Pounds
Qa.png Qatar 2,230,000 Arabic (QAR) Rial

US & Canada (2)

Store Population Language Currency Link
Ca.png Canada 35,800,000 English (CAD) Dollar
Us.png United States 321,400,000 English (USD) Dollar